{"id":2709,"date":"2017-01-22T16:14:34","date_gmt":"2017-01-22T16:14:34","guid":{"rendered":"https:\/\/www.acemabcn.org\/?p=2709"},"modified":"2017-01-22T16:24:43","modified_gmt":"2017-01-22T16:24:43","slug":"la-nova-decoracio-del-barcelona-bus-turistic","status":"publish","type":"post","link":"https:\/\/www.acemabcn.org\/ca\/20170122\/la-nova-decoracio-del-barcelona-bus-turistic\/","title":{"rendered":"La nova decoraci\u00f3 del Barcelona Bus Tur\u00edstic"},"content":{"rendered":"<p>Des del passat 9 de gener els autobusos del Barcelona Bus Tur\u00edstic circulen amb una nova imatge decorativa. Enrere queda el fam\u00f3s ull que ha adornat els autobusos de TMB i les parades d&#8217;aquestes l\u00ednies a Barcelona durant m\u00e9s de 15 anys, deixant-nos bons moments i retrats com la posada en marxa dels primers autobusos de doble pis de TMB per aquest servei (els MAN SD 200) o els autobusos d&#8217;un pis descapotables que van circular fins al 7 de gener (les jardineres), a m\u00e9s de veure autobusos convencionals amb el &#8220;ull&#8221; (est\u00e0ndards o articulats) en algunes ocasions donada la gran demanda de passatge.<\/p>\n<p>La nova imatge vol donar una gest de complicitat a la ciutat, tal com explica TMB, i es presenta aquesta nova decoraci\u00f3 com una evoluci\u00f3 cap a una imatge m\u00e9s aut\u00e8ntica i amb car\u00e0cter, basada en textures i colors que evoquen Barcelona. La ret\u00edcula triangular multicolor de la nova identitat visual sintetitza el reflex del sol sobre el mar, la textura del trencad\u00eds de Gaud\u00ed, les rajoles dels carrers de la ciutat, els colors de les vidrieres de les esgl\u00e9sies, les ret\u00edcules met\u00e0l\u00b7liques de la Torre Agbar o l&#8217;escultura El Peix de Frank Gehry de la Vila Ol\u00edmpica.<\/p>\n<p>La colorimetria del nou esquema encara d\u00f3na m\u00e9s personalitat als vehicles ja que a la part frontal del bus aquest esquema comen\u00e7a de color vermell, la part central \u00e9s de color blau i la part posterior de color verd, en honor als 3 colors que representen les 3 l\u00ednies principals del Barcelona Bus Tur\u00edstic (Ruta Nord, Sud i F\u00f2rum). Depenent de la il\u00b7luminaci\u00f3 la nova decoraci\u00f3 canvia la tonalitat el color, sense perdre els seus 3 colors base.<\/p>\n<p>Amb aquesta nova imatge el Barcelona Bus Tur\u00edstic comen\u00e7a a celebrar el seu 30 aniversari. Properament s&#8217;estrenaran 10 autobusos m\u00e9s de doble pis del fabricant catal\u00e0 Ayats i amb aquests s&#8217;hauran renovat 20 unitats en menys de dos anys per a aquest servei tan peculiar i especial per a la ciutat.<\/p>\n<p><div id='gallery-1' class='gallery galleryid-2709 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/100_6913.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/100_6913-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-2710\" srcset=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/100_6913-300x225.jpg 300w, https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/100_6913.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2710'>\n\t\t\t\tMAN SD 200 a la cotxera d&#8217; Horta\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC05066.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC05066-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-2711\" srcset=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC05066-300x225.jpg 300w, https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC05066.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2711'>\n\t\t\t\tVolvo &#8211; Sercar a la Ruta Forum\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06446.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06446-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-2712\" srcset=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06446-300x225.jpg 300w, https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06446.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2712'>\n\t\t\t\tPl. Catalunya\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06508.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06508-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-2713\" srcset=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06508-300x225.jpg 300w, https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06508.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2713'>\n\t\t\t\tPl. Catalunya\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06509.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06509-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-2714\" srcset=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06509-300x225.jpg 300w, https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06509.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2714'>\n\t\t\t\tPl. Catalunya\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06545.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06545-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06545-300x225.jpg 300w, https:\/\/www.acemabcn.org\/wp-content\/uploads\/2017\/01\/DSC06545.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"more-wrapper\"><a class=\"more-link button\" href=\"https:\/\/www.acemabcn.org\/ca\/20170122\/la-nova-decoracio-del-barcelona-bus-turistic\/\">Seguir leyendo<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":2715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/posts\/2709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/comments?post=2709"}],"version-history":[{"count":2,"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/posts\/2709\/revisions"}],"predecessor-version":[{"id":2717,"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/posts\/2709\/revisions\/2717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/media\/2715"}],"wp:attachment":[{"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/media?parent=2709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/categories?post=2709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acemabcn.org\/ca\/wp-json\/wp\/v2\/tags?post=2709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}